What Makes a Logo – Great?

Let’s begin with baby steps. First, we should answer this.

What Is A Logo?

A logo is a graphic or typographic sign that identifies a brand. A strong logo is the start point of branding and represents the vision of the brand.

There may be those who confuse the logo with the brand, but a logo is definitely not a brand, it is just a part of branding.

In this article, we are breaking apart the stages of designing a good logo.

Here are 6 Important Points for an effective logo design.

1- Descriptive – A Logo Needs To Be About Your Brand

Not every logo needs to represent products of the brand just as it doesn’t need to tell a story about the brand. It will be sufficient to just define the brand and its vision.

For example; the logo of Apple does not reflect its products but the brand has a logo that integrates with them.

2- Simple – A Logo Needs To Be Relieved From Complexity

Simplicity will provide to build the foundations of good logo design on solid ground. A simple logo is often memorable, timeless, and versatile.

3- Memorable – A Logo Needs To Stay In Mind

A good logo is one that is easy to remember. Well, your logo can be memorably simple, but it should never be overall. Remember, being unique is also part of the job!

4- Timeless – A Logo Needs To Fight With Time

Time can sometimes be the biggest enemy of designs. As design trends change day by day, it is getting harder to make timeless designs.

We know it is difficult but while designing a logo, you should also consider the mobility of time.

For instance, will your design still be effective five years later?

5- Versatile – A Logo Needs To Work Everywhere

Your logo should not just look good on a white background.
How will it look in grayscale works, in a photo, or as an app icon?

Be sure to design a versatile logo by testing it on different interfaces.

6- Relevant – A Logo Needs To Be Related With Your Audience

Be sure the objects, fonts, or colors you use in your design are appropriate for the brand’s target audience. It will be a very simple example, but imagine that you are using the “Kindergarten” font for a racing car brand or that you use Comic Sans for any brand.

Do you have an idea? Do you need a logo for your brand? Just contact us at creative@rubius.co & let us build and design the best branding!