6 Questions to Ask the Client When Designing a Logo

Asking the right questions to your client when starting a new project is just as important as what you will do during the project phase!

For your next logo design project, we’ve put together a list that will give you a deep understanding of what your client expects.

1- What is the purpose of the logo and where will it be used?

Understanding why the client needs a logo will help you a lot when designing the logo.

2– Which product or service does the client sell?

Examine the client and the brand in detail! Every piece of information in this section is of great value.

3- The target audience of the brand?

You need to know who the brand’s clients are. So, you can design a logo that appeals to them.

4- Brand’s competitors?

Knowing the competitors of the brand while designing the logo shows you which design standards you should comply with.

5- What distinguishes the brand from its competitors?

In fact, this question is a way to get an idea of the brand’s key features, vision or mission.

6- When does the client/brand request the project to be completed?

This question helps you create an offer and shape your schedule accordingly.

Bonus: What is the Budget of the Client/Brand?

The reason why this is extra is that if you’re meeting with a potential client, you don’t need to ask this question.

For the best logo and branding works, you can contact rubius.co | Creative Organization and have more detailed information about the process.