How Often Should Brands Post On Social Media?

We have prepared this blog post with the intention of helping both professionals and individuals who manage their own social media accounts.

Let’s start, shall we?

Actually, there is no one-size-fits-all answer to this topic that is applicable to all businesses. The posting range can be different for every sector and for every category because not every user is the same.

Creatives and social media experts often say that posting every day is more efficient.

But this is often a false statement!

Because sharing within 2-3 days apart is actually more efficient*.

*Efficient: Interactions such as likes, and comments. Also, reaching more users and getting more impressions.

In the tests we carried out on 5 different accounts, the number of impressions of the posts made 2-3 days apart was generally higher, while the number of impressions in the accounts that were shared every day was lower.

We concluded that the reason for this is due to the algorithm of social media. Because new posts do not always appear in front of users organically. In the tests we conducted, the reach of the posts increased for the first 36-48 hours but started to decline after that.

So, What Does It Mean?

If posting every day gives you the results you want and you get effective feedback, of course, keep doing it.

However, don’t decide what is good for your brand’s social media accounts without experimenting and testing. Analyze thoroughly.

There is a statistics section on every social media. Find it and start making deductions. And when the previous post’s reach starts to drop share something else.

Posting less might increase the expectation and the value of your profile.

So, by managing your brand’s social media accounts as we described, every single post you share should perform better.

Rakiplerinizden sıyrılmak ve Instagram, TikTok, Facebook gibi sosyal platformlarda başarılı olmak istiyor musunuz?

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