3 Digital Marketing Skills That Will Help You In 2022

Don’t worry, there are no vague explanations or wide guesses in this blog. We are not going to talk about the potential of the digital world. Because, in 2022, we think that we do not need to explain the importance of the digital presence for brands. Everybody knows it’s important.

However, this blog concerns directly to marketers. Guys, the world is changing. It’s getting harder to grab the attention of users and stand out from the competition.

These are the skills (only a few of them, the rest might come) that you should focus on if you want to survive in the digital world. Let’s get into it.

1. Data Reading

(Possibly the most important piece of advice on this list!)

Advertising costs on some digital platforms have nearly doubled this year compared to last year and making them less efficient. This means paying more for poor results.

Understanding things like when or how often your customers come back and how much money they spend is data that is important when trying to build a brand and gain new customers.

2. Create Once, Use Twice

(An important piece of advice on productivity.)

You can create quality content for any platform, then divide it into several parts and use it over and over again.

For instance; You can reuse a produced Live Broadcast over and over by converting it later as a post, then a YouTube video, then a blog post, and finally a Podcast.

3. Testing Mentality

(If you ignore this one, you will get frustrated a lot in the future.)

The average conversion rate of a brand in e-commerce is between 1 & 2%. This data means that only 1 or 2 of every 100 people who visit your site will make a purchase.

So, what are the other 98 people doing? To achieve greater conversion rates and great results, you need to know the A/B tests and which pages need to be optimized.

You can check out our services and see what we offer in Digital Marketing.

Don’t forget to check Creative Talks to read our other blog posts that can help you with Digital Marketing!

Or, if you wish to contact someone to have these skills and help your brand, just give us a call at +90 506 181 4745 or mail to creative@rubius.co.

We will get back to you in no time.