What is Color Psychology in Designs and Why is It Important?

What is Color Psychology?

Color psychology is research that aims to determine how colors affect our daily decisions. Each color has the power to evoke different emotions.

Why is Color Psychology Important?

By using colors strategically, you can direct how your audience feels about your brand.

• Blue makes you feel stability, harmony, peace, calmness, and confidence.
• Red makes you feel the excitement, passion, danger, energy, and action.
• Yellow makes you feel happiness, positivity, optimism, summer months, and warning.
• Green makes you feel growth, fertility, health, generosity, and jealousy.
• Orange makes you feel creativity, adventure, enthusiasm, success, and balance.
• Black and White make you feel mystery, power, elegance, complexity, and anger.

If you are not sure about how to use this design psychology on your brand, review our Creative Services and contact us at creative@rubius.co.

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